The importance of targeting your social media audience.

Nov 7, 2017 | Marketing, Our Insights

When it comes to getting results with social media, one of the most important considerations is targeting the right audience. No matter what type of business you have, chances are most of your audience is using social media sites such as Twitter, Facebook, Pinterest, LinkedIn and others.

Within the overall umbrella of an effective digital marketing strategy, social media campaigns are proven to bolster your traffic and response from your campaign. Your SEO agency can do more than just improve your search words and track your organic search results. For social media, your audience is the key to a lot of your decision making. Knowing who your audience is, on every level, will help you speak to them in a way that will engages their interest and develops loyalty to your brand.

Additionally, having a successful and engaging social media account will help boost your SEO.

Benefits of Targeting Your Audience for Social Media.

You need to clearly define your audience before deciding how to reach out to them. This may include a profile that will list everything you know about your audience, from age and location to interests and hobbies. Knowing as much as you can about who your buyer actually is will help you write content and speak directly to them in a language they understand, which in return will create a more loyal customer and lead a higher ROI on your campaigns.

It’s a natural tendency to treat people the way we want to be treated, but the fact is we are all different and want to be treated differently. Your audience is the same, so learn how they want to be treated, their likes and dislikes, and connect with them that way.

Some decisions you’ll make based on your target audience include:

  • Platform: There are more and more social media sites from which to choose. In addition to Facebook, Twitter and LinkedIn, you also have Pinterest, Instagram and Snapchat. Part of targeting your audience is choosing which of the platforms will give you the best results. Knowing the demographics of social media users is very helpful.
  • Tailored Posts: Your audience might respond well to images or video, some may respond better to longer written content. The type of posts you make needs to be tailored to the audience you are trying to reach for better engagement.
  • Timing: Knowing your audience means that you have the edge in timing your posts to publish around their schedule and events that are important to them. If your audience is teens, you are not going to make posts and publish content during school hours, you are going to get the most bang for your buck by knowing what time they login to check out their social media platforms.
  • Profile: Your audience will be particular in the types of things that speak to them and your profile setup is no exception. Use your targeted knowledge to help inform everything from your image choices to the way your summaries are worded.


One thing you should realize is that your audience can change and expand. You may find that you’ve been targeting one audience but another type of customer emerges. Digital marketing is fluid so you can use the knowledge as you go to tailor new campaigns as your audience grows. This allows a more individualized approach for better engagement.


If you’re considering using social media as part of your digital marketing efforts or are looking to revamp how you use social media for your organization, get in touch. Airglow Digital offers bespoke social media marketing packages that are affordable and suited to your needs.


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