6 ways to make your lawn care business stand out and reach new customers
If you’re growing your lawn care business and trying to land the most exclusive residential jobs and big commercial contracts, you need to make sure you are marketing your business in an effective way that will reach new customers and help you retain them. Here’s a few things you can do right now to win lawn care service market share in your area.
#1. Build a website focused on generating sales leads
Your website is your best chance for a great first impression. You need a professional, responsive design that effectively communicates the services you provide and quick ways to contact you. Make your site stand out by using your own images from jobs you’ve completed instead of stock photos.
Choose a domain name that is easy for people to remember and feature it prominently on your marketing materials. Phone numbers are harder to remember and people won’t call right away when they see your truck driving by with a large phone number on the side, but there’s a good chance they’ll remember your website and give you a visit the next time they’re in need of lawn care.
#2. Stand out from the competition
Research competing businesses in your area and pay attention to what kind of services and deals are offered. Find an area of service, pricing, or results that you can feature to make visitors to your website clearly see why you’re a better choice.
Make sure all the services you offer are displayed prominently with all relevant details included. Your website visitors will compare lawn care services before they choose who to hire, so make sure your business stands out above the others.
#3. Use search marketing
When someone searches for lawn care in your area, you’ll want your website to show up in the search results.
Use pay-per-click advertising to run ads through auction-based systems like Google Adwords.
Set up and rank for Google My Business, the maps listing and review platform Google uses for geo-targeted searches. It’s free and can be optimized with your descriptions and customer reviews.
Your website will organically rank higher in search results by optimizing your website keywords, links, social media and blog content.
Use retargeting ads to target previous website visitors. People often don’t turn into customers the first time they see your website, so retargeting ads will remind them about your business and help push them to make the decision to hire you.
#4. Client testimonials
You won’t go far in this business without happy clients who recommend your services.
Online reviews are one of the first things people will see when they search for your business. If you have bad reviews – or no reviews at all – it will turn people away.
Make it clear to your staff that every client is a potential reviewer, and work on consistently finding new ways to improve your service to a level that exceeds expectations.
Unfortunately, people who have bad experiences are much more likely to leave a review than a satisfied customers. Use emails and follow-up calls to reach out to happy customers and ask them to leave you a review.
Feature testimonials on your website and your company video. Seeing satisfied people who recommend you makes it easier for potential clients to decide to choose you over your competitor.
#5. Create a Facebook business page
Facebook is a great place for lawn care businesses to generate leads.
To create a strong Facebook business page, be sure to:
- Include all your contact information
- Set up Facebook messenger and check messages frequently
- Set up reviews
- Regularly post videos and images of your work
Encourage clients to leave Facebook reviews and use recommendations to refer you to friends.
#6. Use email marketing for client retention
Don’t let a competitor poach off your past clients. You need to keep your brand in front of people so they don’t fall for advertisements and deals offered by other businesses.
To help your clients remember you even in the off-season, regularly send a newsletter with special deals, lawn care tips, business updates and more.
Use customer relationship management software (CRM) to track contacts, deals, personal information, and scheduled work for each client. Use this information to send email reminders of when certain yard care services need to be considered, along with a call to action to schedule the service.
If you haven’t considered a new website design before, now is the time to start thinking about it. Airglow offers great options for website design and development at an affordable rate. To learn more about how we can help you reach your target audience with an exciting website, get in touch.