Video Marketing: 5 Ways to use videos to market your brand.

Oct 16, 2017 | Our Insights, Video Marketing

Video marketing is fast becoming a necessity for any business to boost their online presence.

There are many advantages in using videos to promote your brand. The combination of audio and visual elements make it the perfect tool to be able to inform and educate your users about your products and services. The use of videos is the perfect tool to be able to tell your story and share a lot of information in a short period of time. This allows you to connect on a more emotional level with your users and lead to building lasting relationships.

1. Product Explainers

A product explainer video is a simple video that tells about your product or services and why its better than anyone else’s on the market. These videos are less sales focused and more informational driven videos that customers can relate to and remember. Explainer videos can be done by shooting actual live footage or something more animated.


2. Storyteller Videos

Storyteller videos are much like your “about us” page on your website but with more impact. Your story is the soul of your business and needs to be told. A good storytelling video will spark and evoke emotions that will relate the viewer to to your story or your brand. When creating a storytelling video it is important to convey the passion your have for your brand, why you started your business, your mission, the “human” side of your business along with your business personality.


3. Case Study Videos

Case studies are the best way to share your work with your customers. It will help with building trust and reliance on your brand and highlight quickly what you are capable of. In these videos it is important to show case the results just as much as what your did. These should be 1-2 minute videos telling your customers about recent work you have done and will get the information across a lot faster and leave a more lasting impression.


4. Guest Content Videos

Now we’re not saying go out and bring a celebrity or influencer to gain views, but inviting respecting and well recognized personalities to be featured in a video talking about products or services that relate to your offerings is a great way to find NEW customers and retain more of them. The powerful effect of videos along with the information from the influencer will leave a more lasting impression on your users and gain more trust.


5. Lifestyle Videos

Lifestyle videos are becoming more and more popular. They are kind of like a “behind the scenes” video that are aimed to give views a look inside your company and what it is like to work for you. Quality lifestyle videos will have a similar effect as a storytelling video in telling the human side of your company or offerings. These are just another great way to create a quality brand impression.

If you haven’t considered video marketing before, now is the time to start thinking about it. Airglow Digital offers great options for video marketing at an affordable rate. To learn more about how we can help you reach your target audience with an exciting video, get in touch.


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